The movement of goods and services from the source, through a distribution channel, right up to the final customer, consumer, or user. Tracking the places where the product can be placed such that there is a maximum opportunity to buy it.
Distribution can make or break a company. A good distribution system quite simply means the company has greater chance of selling its products more than its competitors.
Distribution is critical for the salon business and has failed its manufacturer partners. The best price product, promotion and people come to nothing if the product is not available for sale at the points at which consumers can buy.